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Privacy policy

Last updated: March 22, 2025

This Privacy Policy describes how BrickMaster Toys (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.brickmastertoys.co.uk or otherwise communicate with us regarding the Site.

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the "Last updated" date.

How We Collect & Use Your Information

Information You Give Us Directly

  • Contact details — your name, address, phone number, and email.
  • Order information — your name, billing and shipping address, payment confirmation, email and phone.
  • Shopping information — items you view, add to cart, or purchase.
  • Customer support information — information you include in messages to us.

Information We Collect Automatically

We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels and similar technologies. Usage Data may include device information, browser information, your IP address and other information regarding your interaction with the Services.

Information from Third Parties

We may obtain information about you from third parties, including vendors and service providers who support our Site (such as Shopify) and our payment processors who collect payment information to process your payments.

How We Use It

  • Providing Products & Services — to process payments, fulfil orders, arrange shipping, and manage your account.
  • Marketing & Advertising — to send promotional communications by email or other means, and to show relevant advertisements.
  • Security & Fraud Prevention — to detect, investigate or take action regarding possible fraudulent or malicious activity.
  • Service Improvement — to provide customer support and improve our Services.

Cookies

Like many websites, we use Cookies on our Site to power and improve our Services (including to remember your actions and preferences) and to run analytics. We may also permit third parties to use Cookies on our Site to better tailor services, products and advertising.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please note that removing or blocking Cookies can negatively impact your user experience and may cause some features to work incorrectly.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties, including:

  • Vendors or other third parties who perform services on our behalf (e.g., payment processing, data analytics, customer support, fulfillment and shipping).
  • Business and marketing partners to provide services and advertise to you.
  • Our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, or to enforce applicable terms of service.

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

Third-Party Websites & Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on such platforms.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted.

Security & Retention

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below. These rights are not absolute and may apply only in certain circumstances.

  • Right to Access — Request access to personal information we hold about you.
  • Right to Delete — Request that we delete personal information we maintain about you.
  • Right to Correct — Request that we correct inaccurate personal information.
  • Right of Portability — Receive a copy of your personal information in a transferable format.
  • Right to Opt Out — Direct us not to "sell" or "share" your personal information.
  • Withdrawal of Consent — Withdraw consent where we rely on it to process your data.
  • Restriction of Processing — Ask us to stop or restrict processing of personal information.
  • Right to Appeal — Appeal our decision if we decline to process your request.

You may exercise any of these rights by contacting us using the details provided below. We will not discriminate against you for exercising any of these rights.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. If you are not satisfied with our response, you may have the right to lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible supervisory authorities here.

International Users

We may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of Europe, we will rely on recognised transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please get in touch:

BrickMaster Toys
sales@brickmastertoys.co.uk

For the purpose of applicable data protection laws, we are the data controller of your personal information.